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Matchbox (brand) - Wikipedia. Matchbox is a popular toy brand which was introduced by Lesney Products in 1. Mattel, Inc. The brand was given its name because the original die- cast Matchbox toys were sold in boxes similar in style and size to those in which matches were sold. Subsequently, the brand would encompass a broad range of toys including larger scale die- cast models and various other lines of toys, such as plastic model kits and action figures.
During the 1. 98. Matchbox began to switch to the more conventional plastic and cardboard . The box style packaging was re- introduced for the collectors' market in recent years, particularly with the release of the . Their first major sales success was the popular model of Queen Elizabeth II's coronation coach, which sold more than a million models. Shortly thereafter, Lesney co- owner Jack Odell created a toy that effectively paved the way for the company's future success. It was designed for his daughter: her school only allowed children to bring toys that could fit inside a matchbox, so Odell crafted a scaled- down version of the Lesney green and red road roller. This toy ultimately became the first of the 1- 7.
Even more » Account Options. Sign in; Search settings. Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc. The brand was given its name because the original.
A dump truck and a cement mixer completed the original three- model release that marked the starting point for the mass- market success of the Matchbox series. As a result of the inspiration for the toys' size, the idea was born to sell the models in replica matchboxes — thus yielding the name of the series. It also resulted in the description of the models' scales being .
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As the collection grew, it also gradually became more international, including models of Volkswagens, a Citro. To make such miniatures, the designers took detailed photographs of the real models, even obtaining some original blueprints. This enabled them to make models with surprisingly high levels of detail, despite the small scale. The size of the models (and their clever packaging) allowed Matchbox to occupy a market niche barely touched by the competition (and certainly not by Dinky); the associated price advantage made Matchbox models affordable for every child, and helped establish Matchbox as a household word for small toy cars, whatever the brand. Although used generically, . Boxes in that era mentioned this, with the text . Lesney gained its independence from Moko in the '5.
Early models did not feature windows or interiors, were made entirely of metal, and were often about 2. By 1. 96. 8, Matchbox was the biggest- selling brand of small die- cast model cars worldwide. By this time, the average model in their collection featured plastic windows, interiors, tyres (often with separate disc wheels), and occasional accessories; spring suspensions; opening parts; and was about 3. Some even featured steering, including the pressure- based Auto. Steer system debuting in 1. The line was very diverse, including lorries, buses, tractors, motorcycles, and trailers as well as standard passenger cars.
The three dominant brands in the world at the time, all British- made - (Dinky, Matchbox and Corgi), were very successful. Each had its own market niche and its own strong reputation, while innovations and advances by one were adopted by the others within a matter of a few years. Each also expanded to some extent into the others' territory, though this never seemed to seriously affect the sales of any brand's core series. As part of Lesney's expansion activities, four further die- cast model ranges were introduced during the 1. The Models of Yesteryear, introduced in 1. These were often about 3. Accessories Packs were also introduced in 1.
Major Packs, which were larger- scale models, often of construction vehicles, were added in 1. The King Size series of larger- scale trucks and tractors was added in 1. Corgi and Dinky. Major Packs had been absorbed into the King Size range by 1. Competition and crisis. Other brands, including Husky/Corgi Junior, Budgie, and Cigar Box, attempted to compete with Matchbox, but none were particularly successful until American toy giant Mattel introduced the revolutionary low- friction . These models, although less true to scale and often featuring fantasy vehicles, were attractive, painted in bright metallic colours and fitted with racing- style . The Hot Wheels line often featured models that were decidedly American.
In 1. 96. 9, a second competitor based in the US, Johnny Lightning, entered the market, and the bottom effectively fell out of Lesney's US sales. At the same time, the other major market (the UK) was also under attack by competitors. The result was, at first, a strange but interesting line of fast- wheeling cars, trucks, and trailers, basically complete in 1. Racing track sets and the like were also released to allow children to race their cars. Starting in 1. 97. The King Size range was similarly updated, including a division into Super Kings (mostly trucks, but also with mag wheels) and Speed Kings (cars). A short- lived series of rechargeable electric cars, called Scorpions, was released as well, to compete with similar products from Hot Wheels (Sizzlers) and Corgi (Electro.
Rockets). By the mid- '7. Matchbox was again a force on the world market, having completed the transition and having even updated its line to include some fantasy vehicles.
The 1- 7. 5 series was also amended to include the Rola- Matics (featuring mechanical parts that moved when the vehicle was moved) and Streakers, the latter an attempt to compete with Hot Wheels' newest innovation, tampo- printing on the vehicle itself. Expansion in the Superfast era.
Second editions of the Battle Kings and Sky Busters series were painted in more realistic colors and were well- received, but by this time, general economic factors were seriously affecting the ability of the company to make a profit on toys manufactured in England. Of these series, only the Sky Busters and, to some extent, the Two Packs survived over time. The Convoy series of articulated truck- trailers (mostly American) was an offshoot of the Two Packs line and continues under various guises to this day. A rather simple development in this period . The Matchbox brand had become the most widely collected of all die- cast toy lines (see below, .
In the '7. 0s, Lesney began to seek contact with collectors, sending representatives to collectors' meets, providing information to the various collectors' clubs, and informally surveying collectors' interests. This resulted at first in the creation of several models for collectors, such as a Yesteryear model, the black Y- 1 Ford. Model T. The success of this decision led the company to place models of commercial vehicles in the Yesteryear line (two vans at first, a Talbot and another Model T) which were tampo- printed with period advertising for brand- name items such as Lipton's Tea, Coca- Cola, or Suze. These models were the first commercial vehicles in the series since the 1. The concept was quickly expanded to include limited editions of models made for specific countries (Arnott's Biscuits . This aspect of the business . Crack Tmpgenc Dvd Author 3 Torrent more. London bus. It immediately became evident that special, low- volume models of this nature were highly desirable from both the sponsor and the collectors' perspective, as well as being profitable for Matchbox.
The market expanded exponentially, leading to increased licensing as well as the development of models no longer aimed at all at the children's toy market, but rather at the higher- margin . The same forces were affecting their British counterparts/competitors as well. Following in the footsteps of Meccano (Dinky), and just a year before Mettoy (Corgi), Lesney became bankrupt in June 1. The Matchbox brand name, some tooling, moulds and other assets were then sold to Universal Toys and David Yeh. Yeh reorganized Lesney and renamed the group . Yeh took the group public on the NYSE in 1.
IPO. Although the company was no longer British- owned, limited production continued in England until the mid- 1. Lesney castings, but most production and tooling was moved to Macau.
It was during this period that Matchbox acquired the rights to the venerated Dinky brand, perhaps the . New models were created (sometimes dies were also bought from competing companies), and the Dinky Collection was born. Dinky models tended to be of more recent classics (particularly the 1.
Yesteryears tended to concentrate on older vintages. It was also during the Universal era that the . In April 1. 98. 4, the first Hong Kong- Shanghai joint venture toy company, called Shanghai Universal Toys Co., Ltd. Yeh was the Hong Kong party, while the Shanghai Toys Import & Export Company, the Shanghai Shang Shi Investment Company (the Shanghai Government owned investment vehicle), the Bank of China, and Aijian Holdings, were the Chinese shareholders.
The CJV contract was signed off with 2. Matchbox toys which had . Dies were imported to Shanghai from Macau until the early 1. Macau finally ceased producing Matchbox toys. No dies were designed by SUTC, which confined itself to decal painting, assembling and packing.
Accompanying its metal casting, SUTC also had a plastic kits and components factory, called Shanghai Universal Plastic Toys Company (usually abbreviated as SUPT/. The Motor City series, Matchbox PK series, and many plastic components, were produced there between the late 1. Meanwhile, Universal also outsourced its die casting capabilities in Southern China. The Yongtai Toys Company (.
In May 1. 99. 2, it sold the brand to Tyco Toys, the toy division of which was bought out in turn by Mattel in 1. Matchbox with its longtime rival Hot Wheels under the same corporate banner. The rivalry between the Hot Wheels and Matchbox brands was not only a battle fought by the companies; collectors of each of the brands felt strongly about the qualities of their brand of choice. For the typical Matchbox collector, Hot Wheels were inferior in scaling and model choice, making them less desirable.